Small business brand, website & marketing

You're great at what you do.
Does your brand show it?

I'm a small-business owner too — and I've spent my career building brands, from big companies to businesses like yours. I do more than a logo and a website — I build the thinking behind them: who your ideal customer is, why they choose you over anyone else, and how to make your whole brand say that, clearly. Big-brand quality, without hiring a whole team.

See the work
Owner to owner.

I know what it's like to pour everything into the work and still feel invisible. That's exactly why I built mbe·studio — to help other owners finally get seen.

Mary Ruiz, small business owner and founder of Mary Brand Experiences, at her standing desk with her two dogs

What I actually do

More than a logo — the whole story behind it

Anyone can sell you a logo. I can do just that — or build the whole story underneath. Everything is custom, made from your brief — never a template. Start with one piece and add as you grow.

Figure out what makes you the obvious choice

The one thing that makes you you — and the reason a customer chooses you over the place down the road.

Know your competitors

I review your market and the businesses competing with you, so you stand out on purpose — not by accident.

Get the name right

A name that clicks the second someone hears it — one that's truly yours to build on, not borrowed.

The content for every page

Written in your voice: clear, warm, and human — not clever for its own sake.

A logo and look that feel like you

A custom logo, colors, and type — never a template you'll spot on ten other sites.

A website built for your audience

Quick to load, professional, and made for the exact customers you're trying to reach.

Start where it makes sense for you

No all-or-nothing package you're not ready for. We'll pick a starting point — and add on whenever you're ready.

Just a logo

A clean, custom logo made from your brief — never a template.

Logo + website

A matching identity and a site built to bring the right people in.

Most complete

The full brand

Name, positioning, message, logo, and website — end to end.

Every project opens with a free 20-minute chat.

My journey

From global stages to Main Street

For 15+ years, I built brand experiences for Fortune 500 names and on global stages — the big-budget, high-pressure kind. Then I got laid off, taught myself AI from the ground up, and built this whole thing on it.

That's my edge: I bring that same big-league craft to the businesses that need it most — powered by AI, so you get Fortune 500 quality at a small-business price, and fast. Same skill. Your scale. Your budget.

See the big-stage work in my portfolio

How it works

Simple, direct — no agency runaround

1

We talk

We start by understanding your business, your goals, and what's been holding the brand back.

2

I get to know you

A deep look at your market, your competition, and the thing that truly sets you apart.

3

Name, content & look

Every piece shaped by what the research turns up — built around you, never guessed.

4

Your website

One site that brings your name, message, and look together — in your words.

5

Launch — you own all of it

No lock-in, no renting your own site. Every file is handed over, free and clear, with a plan to keep it running.

Like how that sounds?

Let's talk it through — free, 20 minutes, no pressure.

Book a free chat

See the difference

Real small businesses,
finally looking the part.

When your brand looks the part, the right clients lean in.

Hunterdon Gentle Care & Renewal

The problem: An established practice hidden behind a dated, clinical look that didn't reflect the warmth of their care.

The fix: A full rebrand — new name, custom logo, and a website built to feel as welcoming as they are in person.

What went into it: market and competitor research, a full repositioning, a new name, a custom logo and palette, five pages of copy in her own voice, and careful wording on every health claim — so the warmth never crossed a line.

Logo

Hunterdon logo before and after

Website

Hunterdon website before and after

"Working with Mary changed how I see my own business. She gave a practice I'd struggled to explain a name, a logo, and a website that say exactly what I do — and surfaced strengths I didn't even know I had. I couldn't be happier, or prouder, of the result."

— Janine Spoto-Sawicki, Hunterdon Gentle Care & Renewal · Owner & Founder

Happy Beaver Custom Carvings

The problem: A veteran-owned craft business with a busy, hard-to-read logo and no real home online.

The fix: A cleaner logo that keeps the character, plus a simple site that shows off the work.

What went into it: market and competitor review, a logo redraw that kept her character, a palette and custom graphics pulled straight from her craft, a simple site that puts the work front and center, and real client testimonials to build trust from day one.

Logo

Happy Beaver logo before and after

Website

Happy Beaver new website, built from scratch

"Mary is incredibly talented, professional, creative, and easy to work with. What stands out most is her attention to detail and her dedication to making every project feel polished and personalized."

— Carmen Page, Happy Beaver Custom Carvings · Owner & Founder

Want to see what I do?

You're in it.

Everything here — the brand, the words, the design, the build — is my own work, start to finish. You're not reading a case study about what I do. You're standing in it. That's exactly the care I'll bring to your business.

Questions? Straight answers.

"Is she expensive?"

It depends on the scope — and I'm competitive with the market. The difference is what you get for it: 15+ years of corporate experience in one person who brings strategy, marketing, and creative all at once. Most marketers aren't creatives, and most creatives aren't strategists — you get both in the same seat. Start with one piece — a logo, a site, or a whole brand — and every project opens with a free 20-minute consult, so you know the cost before anything begins.

"Can't I just get this cheaper on Fiverr?"

You can — and you'll get a template from someone who never asks where your business is headed. I build the why underneath: who you're for, and what makes someone choose you.

"How long does it take?"

It depends on the piece — a logo can be days, a full brand and website a few weeks. You'll get a real timeline at our first chat. And I move fast: AI does the heavy lifting, so you're not waiting months.

"What do you need from me?"

Less than you'd think. A short conversation, a few details about your business, and your honest reactions along the way. I write the copy, build the site, and sweat the details — you approve.

"What if I only need one thing?"

That's the whole idea. Start with a logo, a site, or a single campaign — no upsell, no pressure to buy the works.

"Do you work with businesses outside Atlanta?"

Yes. Everything's done remotely, so where you're based doesn't matter — and if Español is easier, I work fully in both languages.

"What happens after launch?"

You own every file, so you're never stuck. Update it yourself, or keep me on call — your choice, no lock-in.

A gig gives you a file. I build you a brand.

Ready when you are

Ready to be seen the way you deserve?

One conversation is all it takes to start. Let's look at your business together and figure out what would help most.

Book your free 20-min chat